As Head of Marketing at Tribe, Louise shapes the strategic direction of the Tribe brand, ensuring marketing efforts reflect Tribe’s mission and drive meaningful client outcomes. Louise believes Tribe’s brand impact is driven not only by its strategy and execution, but in the collective energy of Tribe’s people, clients, and partners.
Louise’s career has centred on purpose-driven marketing and thoughtful, creative storytelling. Her background spans financial services, fintech, and technology, where she has helped organisations translate complex ideas into authentic narratives. Before joining Tribe, Louise was Head of Marketing at LGT Vestra.
Louise holds a Bachelor of Business and Commerce and a Bachelor of Communications from Monash University. When she’s not at work, you’ll likely find her cycling through North London or courtside at toddler tennis.
I’d work with animals. Or with languages.
Maybe not unusual but a long way from my London desk – volunteer surf lifesaver on a Victorian beach in Australia.
Louise’s ImpactDNATM
Louise’s values are most closely aligned to sustainable communities – in particular Goal 3 (Good Health and Well-Being) and Goal 5 (Gender Equality).
She wants to see an inclusive and healthy global society which promotes equal opportunities and access to healthcare.
Sustainable Communities focuses on the social fabric needed to ensure everyone thrives.
UN Sustainable development goals